FOOD AND BEVERAGE PRODUCT PACKAGING

DESIGN / REDESIGN

THESE DAYS, PACKAGING IS AS IMPORTANT AS THE PRODUCT.

You can find about 30,000-40,000 unique products in an average supermarket, which means there is a fierce competition in all industries. Therefore, packaging makes the first impression on consumers. It is the packaging that ultimately influences their decision to buy a product. Today’s packaging is multipurpose. It does more than just protect the packaged product from environmental factors and rough handling. It has transformed into a work of art that speaks volumes about the product quality and the manufacturer. People will be hesitant to try your product – however good it may be – if the packaging is bad, unattractive, poor,

or otherwise unaesthetic.